This Month in '90s Country



September · Issue One

A songwriter stuck two verses in, a comeback nobody saw coming, and the number one hit that wasn't the one you remember.

1994

Everyone assumed Randy Travis had quit. Then Las Vegas called.

By the early 1990s, the artist who'd defined the neotraditional wave was being crowded out by the people he'd made room for — Garth Brooks, Clint Black, the whole hat act boom. Worn down from years of nonstop touring, Randy Travis stepped off the road for most of 1992 and 1993. The silence was long enough that people started saying he'd retired.

What brought him back wasn't a label strategy. It was a phone call from a representative of the MGM Grand in Las Vegas — a building still under construction at the time — who wanted Travis to be the first country act to play it once it opened.

He put his touring band back together for a run of Vegas shows in early 1994. It was his first time on a stage in more than fourteen months. The shows went well enough that he decided to start touring again, and kept writing and gathering songs while he did.

That became This Is Me, his first full album of new material in three years. Producer Kyle Lehning, Travis, and A&R rep Martha Sharp reportedly listened to over a thousand songs to fill ten slots. One of the ten was a Trey Bruce composition called "Whisper My Name" — Bruce, the son of songwriters Ed and Patsy Bruce, would write ten number ones over his career, three of them for Travis.

"Whisper My Name" reached number one on September 3, 1994 — the fifteenth of Travis's career. AllMusic's Thom Jurek later ranked it among the greatest songs Travis has ever recorded, and pointed at something easy to miss: the backing vocals, sung by Suzy Ragsdale, Darrell Scott, and Verlon Thompson, are what set the track apart and give it its gospel-tinged lift.

On-air break · ~25 seconds

"In 1992 and '93, Randy Travis basically disappeared. Off the road, no new album, and people were saying he'd retired for good. What got him back was a phone call from the MGM Grand in Vegas — the place wasn't even built yet — asking him to be their first country act. He put the band back together, played his first show in fourteen months, and it turned into a whole new album. This one went to number one thirty-two years ago this week."

Randy Travis — "Whisper My Name," written by Trey Bruce · No. 1, September 3, 1994

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1992

The song Vince Gill wrote for his wife — and the trophy that outlived the marriage

Vince Gill had two verses and knew where the song was going, but he couldn't finish it. So he called Max D. Barnes, one of the most respected co-writers in Nashville, and handed him what he had.

"…he gave me a different angle for the second verse."Vince Gill, to American Songwriter

Gill has said he prefers working that way — bringing a song two-thirds finished to someone else rather than starting cold. Barnes added the angle, the two of them wrote a bridge, and Gill later said it lifted the song past anything he'd have reached alone.

What they finished was "Look at Us," a portrait of a couple decades into a marriage, written for Gill's wife Janis of Sweethearts of the Rodeo. It went to radio in September 1991 and climbed to number 4. Then, on September 30, 1992, it won CMA Song of the Year — Gill's second consecutive win in that category after "When I Call Your Name." The same night, he took Male Vocalist of the Year for the second year running.

The other thing people remember is the opening. John Hughey's pedal steel intro — his "crying steel" style, played high on the neck — arrives before a single word is sung. Gill's own assessment: it makes that song recognizable by what happens before any words even get sung.

There's a footnote that gives the song its weight now. The marriage it was written to celebrate ended in June 1998. The song didn't go anywhere. It became a staple at anniversary parties, John Prine cut it as a duet with Morgane Stapleton in 2016, and Deana Carter sang it for the CMA's 50th anniversary.

On-air break · ~20 seconds

"Thirty-four years ago this month, Vince Gill won Song of the Year at the CMAs for a song he wrote about his own marriage. He'd gotten stuck two verses in and called Max D. Barnes to help him finish it. That marriage ended in 1998 — but the song's been played at more anniversary parties than just about anything in country music. Here's 'Look at Us.'"

Vince Gill — "Look at Us," written with Max D. Barnes · Released September 1991 · Peak: No. 4 · CMA Song of the Year, 1992

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1996

One take, one number one — and it wasn't "Blue"

"Blue" is the song everyone remembers. The yodel, the thirteen-year-old with the Patsy Cline phrasing, the reviews that couldn't quite believe what they were hearing. It went top ten and made LeAnn Rimes famous in a matter of weeks.

It never went to number one.

The song that did came two singles later. "One Way Ticket (Because I Can)" was released on September 28, 1996 — a month after Rimes turned fourteen — and it sounded almost nothing like "Blue." Where "Blue" was retro and mournful, this one was bright and forward-leaning; Billboard's reviewer at the time noted it was less traditional than her earlier singles and called it a vibrant, uptempo number.

According to a producer who was in the room, Rimes cut her vocal in a single take.

The writing credit holds a small piece of country history of its own. Judy Rodman, who wrote it with Keith Hinton, had her own number one in 1986 with "Until I Met You" — and had been singled out for praise by Bob Dylan in the liner notes to his 1985 Biograph box set.

"One Way Ticket" reached number one on the chart dated December 28, 1996, making Rimes the fourth teenager in country music history to top that chart. Thirty years on, through multiple Grammys, platinum albums, and one of the biggest crossover hits of the decade, it remains the only number one country single of her career.

On-air break · ~20 seconds

"Everybody remembers 'Blue' — the yodel, the thirteen-year-old, the whole thing. Here's what most people don't know: 'Blue' never hit number one. This one did. LeAnn Rimes had just turned fourteen when this came out in September of '96, and the producer says she sang it in one take. It's still the only number one country hit of her entire career."

LeAnn Rimes — "One Way Ticket (Because I Can)," written by Judy Rodman and Keith Hinton · No. 1, December 28, 1996

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Every issue

You've probably forgotten…

Holly Dunn — "Maybe I Mean Yes"

1991 · Warner Bros. Nashville

2
Career No. 1s
before this
48
Chart peak
for this single
0
Hits
after it

Holly Dunn was doing fine. Two number ones, a Grand Ole Opry membership since 1989, and "Daddy's Hands" — a song about her preacher father that people still request at funerals. In July 1991, Warner put out a greatest-hits package called Milestones. It went gold, the only gold record of her career.

Like every hits compilation, it needed a new song to justify itself. Dunn wrote one with her brother Chris Waters and Tom Shapiro. She's said the idea came from banter in an old Cary Grant movie — flirty, old-fashioned, a woman playing hard to get. The hook turned on a woman saying no and meaning maybe.

The single came out the same stretch that TIME ran a major piece on date rape, and "no means no" was moving from activist slogan into everyday American speech. In that context the hook didn't read as flirty. It read as an argument.

What happened next is the part nobody remembers. Dunn didn't dig in and she didn't wait for the label to decide. On August 16, 1991 — roughly three weeks after release, with the record still climbing — she personally asked radio stations and video channels to stop playing her own single.

"I'm very respectful of women and what we've had to overcome."Holly Dunn, to the Tennessean

She added that if the song ended up pushing the conversation about rape forward, that would be the silver lining in the mess.

Here's the wrinkle that makes it genuinely strange: listeners didn't want it pulled. WUBE in Cincinnati ran a call-in poll and reported that roughly 90 percent of more than a hundred callers wanted the station to keep playing it — and about 70 percent of the responses came from women. A few people accused her of staging the whole thing as a publicity stunt.

"Maybe I Mean Yes" stalled at number 48. Dunn released one more album for Warner and never had another hit. She left the business in 2003 to paint, and died of ovarian cancer in 2016 at 59. Looking back years later, she couldn't understand how she'd missed what the lyric would sound like — she'd always thought of herself as a feminist, and the meaning simply never occurred to her in the room.

On-air break · ~30 seconds

"Here's one you won't hear anywhere anymore. Holly Dunn had two number ones and a song about her dad that everybody knew. In 1991 she put out a flirty little uptempo thing called 'Maybe I Mean Yes.' It came out the same month TIME magazine ran a big cover story on date rape — and the hook did not land the way she meant it. Three weeks in, with the record still climbing, Holly Dunn herself called radio and asked us to stop playing it. Not the label — her. The funny part? Stations ran listener polls and the audience wanted to keep it on. She never had another hit."

Holly Dunn — "Maybe I Mean Yes," written by Holly Dunn, Chris Waters, and Tom Shapiro · Peak: No. 48, withdrawn August 1991

Find on YouTube Note: pulled from rotation in 1991 — no official label upload expected. Verify before linking.